Building brands people remember.

Strategic branding, creative direction and campaigns for ambitious organisations and consumer brands.

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Who We Are

Marcus Walters Studio is an independent branding studio helping organisations find clarity, create distinctive identities and build brands people connect with.

We combine strategy, design and illustration to create brands that work in the real world.

What We Do

Brand Strategy & Naming

Finding Clarity before creativity.

Identity systems

Creating distinction through design.

Campaign
Development

Building attention and engagement.

Rollout & Activation

Launching brands with confidence.

Discover Our Process

Selected Work

A food stand featuring a large banner that reads 'Voodoo Chicken & Fries.' Three men are working behind the stand, with the middle man smiling. The stand has menus and signs showing options for chicken, fries, and various sauces, and there are social media icons and contact information displayed.

Voodoo Foods

Repositioning a growing street food business into a premium, scalable food brand.

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Man smiling and holding a dark blue t-shirt with a pink graphic of a baby's face and the text "FEEDING CHANGE ONE BITE AT A TIME". He is standing outside near a blue van with white graphics and text, with a brick building and large welcome sign in the background.

The Long Table

Building a family of brands centred around food, community and social impact.

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White T-shirt with a colorful forest adventure graphic and the text "GO EXPLORE NEW PATHS" against a yellow background.

Westmorland

Strengthening one of Britain's most distinctive hospitality brands through product, retail and storytelling.

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Three jars of honey with labels reading Black Bee Honey, featuring colorful text for different flavors: Summer Honey in blue, London Honey in pink, and British Heather in purple.

Black Bee Honey

Creating a premium identity inspired by provenance, craft
and nature.

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Interior of a waiting or conference room with a mural of large abstract leaves and a sun on the wall. Four chairs are in front of the mural, and a white desk or podium is in the center. The room has a window with sunlight and orange accents.

Grove View

Transforming a new healthcare hub through wayfinding, colour and visual storytelling.

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A colorful sign promoting vegetarian and vegan foods with illustrations of vegetables like a carrot, onion, broccoli, spinach, and peas. The sign features text such as 'Vegan for the Win,' 'Straight Up Veg,' and 'No Hidden Fruit.' It also advertises Babease organic baby food with a green logo and mentions it is suitable for babies, not baby food.

Babease

Helping a challenger food brand communicate with confidence and personality.

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Our Process

FORGE is our five step strategic framework for uncovering what makes an organisation distinctive and turning that insight into a brand people understand, trust and remember.

PHASE 1 - FIND

Discovery & Research

We start by listening, questioning and understanding the bigger picture through a Brand Discovery Workshop.

PHASE 2 - ORIENT 

Strategy & Positioning

We turn our learnings into
a clear strategic direction for the brand, creating the foundation for creative decisions

PHASE 3 - REFINE 

Creative Direction

We translate the strategy into distinctive cretive territories and explore how the brand could look, feel and communicate.

PHASE 4 - GENERATE 

Brand Identity & System

We develop the chosen
direction into a distinctive, flexible identity designed to work across the real needs of the brand.

PHASE 5 - EMBED

Rollout & Launch

We bring the brand into the world, creating the tools, templates and guidance needed to launch with consistency.

Clients

Black and white logo of the word "Clarks" in cursive script with a small registered trademark symbol.
Logo of John Lee Wills & Partners, a legal or professional services firm.
Three black panels with white letters, spelling 'B', 'B', and 'C' in large font.
A cartoonish drawing of a smiling face with two eyes and a halo above its head. The word 'innocent' is written below the face.
V&A logo in black serif font on a white background
Black background with a pattern of evenly spaced white dots forming a distorted shape.
A simple line drawing of a child's face with a tear, representing health concerns, next to text that says 'Great Ormond Street Hospital Charity'.
Levi's Vintage Clothing logo in white text on a black background.

Brands come to life through every interaction.

A collage of various everyday items including a man holding a t-shirt with a pink design, posters on a wall, children's snack packages, a framed art poster, a jar of chili jam, a sliced tomato and chili peppers on a cutting board, a person carrying a tote bag with text, clothing and accessories, and jars of honey.

Let's build something worth remembering.

Book a Strategy Call